partner the prism prize is a national, juried award established to recognize the best canadian music videos of the year, based on innovation and creativity. a jury of more than 120 canadian music and film industry professionals – including members of the print/web media, broadcasting, film, radio, and video art communities – has been selected to nominate the 20 best videos of the year, and subsequently, the prism prize top ten shortlist. these jurors are then charged with the task of crowning one video as the winner of the annual prism prize, which carries with it a $10, 000 cash reward. the prism prize is awarded based on artistic merit. jurors are asked to consider the following criteria when selecting the best video of the year: originality, creativity, style, innovation and effective execution.