award categories

hover over 'info' after each category to check the criteria.

genre categories, each sub-divided into uk, international and budget

• best pop video  info

  best pop video

  this category is open to any pop music video completed and delivered to the commissioning company or client between 01 august 2010 and 31 july 2011. you must select a sub-category: uk, international or budget.

  uk means a substantial contribution from a uk artist, director, producer or commissioner, or where relevant, commissioned by a uk record company, management company or artist.

  international means all key roles - artist, director, producer and commissioner - were filled by non-uk individuals, and, where relevant, commissioned by a non-uk record company, management company or artist.

  budget means that the music videos were made for under £2000 (or equivalent). this category is open to uk and international submissions, but the budget must be translated into uk £.

  judging criteria:

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the video in promoting or showcasing the music
• best dance video  info

  best dance video

  this category is open to any dance music video completed and delivered to the commissioning company or client between 01 august 2010 and 31 july 2011. you must select a sub-category: uk, international or budget.

  uk means a substantial contribution from a uk artist, director, producer or commissioner, or where relevant, commissioned by a uk record company, management company or artist.

  international means all key roles - artist, director, producer and commissioner - were filled by non-uk individuals, and, where relevant, commissioned by a non-uk record company, management company or artist.

  budget means that the music videos were made for under £2000 (or equivalent). this category is open to uk and international submissions, but the budget must be translated into uk £.

  judging process:

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the video in promoting or showcasing the music
• best indie/rock video  info

  best indie/rock video

  this category is open to any indie/rock music video completed and delivered to the commissioning company or client between 01 august 2010 and 31 july 2011. you must select a sub-category: uk, international or budget.

  uk means a substantial contribution from a uk artist, director, producer or commissioner, or where relevant, commissioned by a uk record company, management company or artist.

  international means all key roles - artist, director, producer and commissioner - were filled by non-uk individuals, and, where relevant, commissioned by a non-uk record company, management company or artist.

  budget means that the music videos were made for under £2000 (or equivalent). this category is open to uk and international submissions, but the budget must be translated into uk £.

  judging criteria:

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the video in promoting or showcasing the music
• best alternative video  info

  best alternative video

  this category is open to any alternative music video completed and delivered to the commissioning company or client between 01 august 2010 and 31 july 2011. you must select a sub-category: uk, international or budget.

  uk means a substantial contribution from a uk artist, director, producer or commissioner, or where relevant, commissioned by a uk record company, management company or artist.

  international means all key roles - artist, director, producer and commissioner - were filled by non-uk individuals, and, where relevant, commissioned by a non-uk record company, management company or artist.

  budget means that the music videos were made for under £2000 (or equivalent). this category is open to uk and international submissions, but the budget must be translated into uk £.

  judging criteria:

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the video in promoting or showcasing the music
• best urban video  info

  best urban video

  this category is open to any urban music video completed and delivered to the commissioning company or client between 01 august 2010 and 31 july 2011. you must select a sub-category: uk, international or budget.

  uk means a substantial contribution from a uk artist, director, producer or commissioner, or where relevant, commissioned by a uk record company, management company or artist.

  international means all key roles - artist, director, producer and commissioner - were filled by non-uk individuals, and, where relevant, commissioned by a non-uk record company, management company or artist.

  budget means that the music videos were made for under £2000 (or equivalent). this category is open to uk and international submissions, but the budget must be translated into uk £.

  judging criteria:

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the video in promoting or showcasing the music
  
  
  
• the innovation award info

  the innovation award

  this category is open to any piece of work that extends the definition of the medium of music video, and the visual representation and promotion of music generally, through the most innovative and creative use of technology.

  to qualify the work must have been completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual - as artist, director, producer or commissioner - or record company.

  the award will be made to the director of the video along with the music artist, commissioner or representative of the label.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the film in promoting or showcasing the artist, music or project for which it was created

  you will be required to upload the work, or where longer than a standard music video, a 3 minute excerpt of your film to our online platform for the first round judging.

• best live coverage info

  best live coverage

  this category is open to any live music coverage shot and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual - as artist, director, producer or commissioner - or record company.

  the award will be made to the director of the video along with the music artist, commissioner or representative of the label. the names of those individuals should be entered clearly on this form.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the film in promoting or showcasing the music and/or artist

  you will be required to upload a 3 minute excerpt of your film to our online platform for the first round judging.

• best music ad - tv or online info

  best music ad - tv or online

  this category is open to any advertisement for an artist/band, product or service made for tv or online, which was completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual; as artist, director, producer or commissioner; or record company.

  the award will be made to the director of the video along with the music artist, commissioner or representative of the label.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • originality of concept
  • technical expertise and execution
  • effectiveness of the ad in promoting or showcasing the artist, music or service
  
  
  
• best art direction & design in a video info

  best art direction & design in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the art director(s) for the video.

  the award is made to the art director or designer of the video.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the art direction and design to the final video
• best styling in a video info

  best styling in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the stylist(s) - make-up, hair or wardrobe - for the video.

  the award is made to the stylist responsible for styling the video.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the styling to the final video
• best cinematography in a video info

  best cinematography in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the cinematographer for the video.

  the award is made to the cinematographer of the video.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the cinematography to the final video
• best editing in a video info

  best editing in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the editor(s) for the video.

  the award is made to the editor of the video.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the editing to the final video
• best visual effects in a video info

  best visual effects in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the vfx artist(s) for the video.

  the award is made to the visual effects artist of the video

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the visual effects to the final video
• best animation in a video info

  best animation in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the animator(s) for the video.

  the award is made to the animator of the video.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the animation to the final video
• best telecine in a video info

  best telecine in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the colourist(s) for the video.

  the award is made to the colourist of the video.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the telecine to the final video
• best choreography in a video info

  best choreography in a video

  this category is open to any music video completed and delivered to the commissioning company or other client, between 01 august 2010 and 31 july 2011, which includes a major contribution from a uk individual, or an individual working for a uk company as the recording artist or as the choreographer(s) for the video.

  the award is made to the choreographer of the video.

  judging criteria

  our judges will be asked to assess the entries according to the following criteria:

  • artistic merit
  • quality of execution
  • creative contribution of the choreography to the final video

categories not open to entries as they are voted for by our jury members:

• best new director
• best director
• best producer
• best commissioner
• video of the year